
Borealis Agrolinz Melamine rated best supplier worldwide in melamine industry
Product consistency, delivery accuracy and supply security are what our melamine customers consider as most important when choosing a supplier.
Product consistency, delivery accuracy and supply security are what our
melamine customers consider as most important when choosing a
supplier.
The major consumers of melamine worldwide were interviewed at the end of
2009 with the aim to better understand our customers' needs, our position
in the melamine market and to value our service standards.
The results showed that, Borealis Agrolinz Melamine was rated best supplier
worldwide in Melamine industry. This perceived customer value enables us to
realise a price premium compared to our major competitors, followed by high
customer satisfaction and excellent customer retention rate.
Key conclusions from the survey
Our melamine customers highly appreciate our product
consistency. This is the result of our market experience,
providing our own leading melamine technology and having our pro-active
Technical Service close to our customers.
High quality standards have been upheld with our transport partners for
many years and we keep in close contact on with our carriers on a daily
basis for business and customer needs. All of this leads to highest
standard in delivery accuracy of our melamine products: we
keep our promises and customers get what they asked for.
Sustainable supply security based on a solid strategy,
commitment to the melamine business and our multiple independent production
lines is of the greatest importance to our customers.
The survey confirms that what we see as important is also valued by our
customer.
Borealis Agrolinz Melamine holds this survey every second year, but for the
first time the interviews were held face to face with the customers. This
led to more insightful information and enables specific feedback on
customer needs.
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