
Borealis launches Mobility Business Unit to extend its capability in automotive applications development into new business segments
13.01.2009
![]() Draft image of Compound Manufacturing Unit (CMU) in Shanghai, capable of producing 50,000 tonnes |
Borealis, a leading provider of innovative, value creating plastics
solutions, is launching a new business unit dedicated to future development
of its automotive business. The Business Unit Mobility, which came into
being on January 1, will be led by Harald Hammer, previously Chief
Executive Officer of Borouge Marketing Company,
a Borealis joint venture based in Singapore.
"We intend to explore long-term opportunities in new markets and advance
our innovative, value creating solutions for applications in new dynamic
and rapidly growing sectors," says Harald Hammer, Borealis Vice President
Business Unit Mobility.
"This will allow us to take a broader view of the market beyond our current
and future strategic core automotive business, thereby exploring new and
innovative opportunities for growth."
The new business unit will also incorporate Borealis's battery application
business. "New generations of these applications are increasingly being
developed within our existing automotive supply chain", explains Harald
Hammer, "so it makes sense for our people working on these important
developments to cooperate closely with colleagues working on related
automotive applications."
Borealis is already building up its manufacturing capability to serve the
automotive industry. Borouge, which serves the Middle East and Asia, is
currently building a Compound Manufacturing Unit (CMU) in Shanghai, capable
of producing 50,000 tonnes of polyolefin compounds each year for use in
automotive as well as domestic appliance, power tool and electrical
applications.
The unit will complement existing compounding plants in Brazil and Europe,
and reinforces Borealis' capability to serve its customers around the
world.
"The automotive industry is one of the key strategic markets for Borealis
and we are convinced that we can leverage our know-how to other related
business segments", comments Lorenzo Delorenzi, Borealis Executive Vice
President Polyolefins.
"We welcome Harald who brings along broad international experience, especially from the growing Asian markets, and look forward to him and his team driving our business forward."
For further information, please contact:
Kerstin Meckler, Borealis Group Media Relations Manager,
Tel. +43 1 22 400 389,
kerstin.meckler@borealisgroup.com
Borealis and Borouge are leading
providers of innovative, value creating plastics solutions. With more than
40 years of experience in polyolefins and using our unique Borstar®
technology, we focus on the infrastructure, automotive and advanced
packaging markets. We have production facilities, innovation centres and
service centres across Europe, the Middle East and Asia Pacific and work
with customers in more than 170 countries around the world to provide
plastic materials that make an essential contribution to society and to
sustainable development. We are committed to the principles of Responsible
Care® and to leading the way in 'Shaping the Future with Plastics™.'
Borstar™ is a registered trademark of Borealis A/S.
For more information on Borealis and Borouge, a joint venture between
Borealis and the Abu Dhabi National Oil Company, visit www.borealisgroup.com
and www.borouge.com.
This press release (BLPR259) and relevant photography can be downloaded
from www.PressReleaseFinder.com. Alternatively for very high resolution
pictures please contact: Paulien Boumans (pboumans@emg.nl, +31 164 317 015)
Shaping the Future with Plastics™ is a trademarks of
Borealis A/S.
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