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Want to be part of the team? Borealis is committed to making new discoveries – and that includes finding pioneering members to join our team.

Application Marketing Manager Flexible consumer products (preferred location Belgium, Beringen)

  • Location: Belgium, Beringen
  • Type: Permanent
  • Application Deadline: 21/08/2018
  • Hours: Full-time

Apply now

Role purpose:

The AMM Flexible Consumer Products is accountable for the business performance of a part of our flexible CP applications, which is a major contributor to the achievement of profitability and volume targets for the Industry Cluster Consumer Products.  The AMM acts as Business manager, and is responsible for product mix, promotion, strategic pricing and place (customer selection and geographies). The AMM defines the application strategy in line with the Differentiated Business Model (DBM) and drives business performance in accordance with the overall approach dictated by the positioning of the application.  Through understanding the perceived value of Borealis products throughout the value chain, the AMM positions the products commercially versus competitive offers.

The AMM drives innovation and new product development based upon technology push opportunities and detailed understanding of market needs.

Borealis location for this role is flexible, but preferably Belgium, Beringen.


Moreover he/she:

  •         Acts as application business manager and takes full accountability for the implementation of the strategy, measures progress and if needed takes corrective actions
  •         Acts as business interface with InnoTech and develops realistic business cases
  •         Develops product launch plans and leads the implementation of new products into the market in line with defined DBM rules and in cooperation with Sales, ADTS and Product Management
  •         Defines the application/grade IPR strategy and decides upon the IPR portfolio and country selection
  •         Responsible for product and segment literature, external presentations, input to customer events and exhibitions in line with DBM rules
  •         Manages the Application Marketing Team (AMT) team
  •         Frequent contacts and network to key value chain partners
  •         Responsible for the 3 years business plan on application level


Knowledge, skills & experience:

  •         University degree in chemistry (master or equivalent)
  •         5+ years relevant working experience in Sales, Marketing, technical service, product development or market development
  •         Financial literacy
  •         Mastery of the English language at business level, knowledge of Russian language is an asset (not a must)
  •         Related technical experience is a plus
  •         Experience in extracting value from high premium markets
  •         Technical and commercial understanding of the products and their applications and proven ability to translate this into value added contribution to outperform competition
  •         Ability to align market needs with assets, innovation and other internal stakeholders
  •         Knowledge of operations
  •         Customer relationship skills
  •         Presentation and project management skills
  •         Direction setting, engagement, ability to inspire people
  •         Strong leadership to align all functions towards complete customer focus
  •         Project/operative/cross-functional group leadership



  •         Lives and promotes Borealis values and Behavioural Excellence principles
  •         Combining strategic thinking and strong commercial awareness
  •         Entrepreneurial
  •         Conceptual + analytical thinking
  •         Impactful and influencing, engaging in active relationship building internally and externally
  •         Teamplayer


Start date: as soon as possible

For more detailed information, please contact Geert Van Ballaer, Marketing and Value Chain Manager Consumer Products +32 490 586 929

The HR contact person for this vacancy is Joke Tielens, HR Borealis

If you are interested in this role and meet most of the above profile criteria, please apply online, latest by August 21st 2018

Apply now


+32 11 45 91 54
Joke Tielens