Borealis and Borouge, leading providers of innovative, value creating plastic solutions, will showcase exciting new developments at K 2007. Customers from the entire value chain are invited to their high profile stand, C58 in Hall 6 at the Düsseldorf Trade Fair Centre. This is the world's most renowned exhibition for the plastics industry and the two companies will present unique materials for the infrastructure, automotive, and advanced packaging markets.Visitors will experience how Borealis and Borouge's polyolefins answer the specific needs of converters and end-users in these market sectors. They will see how a partnership with Borealis and Borouge can address global challenges such as climate, energy, food, healthcare, communication and more specifically water.
In addition to discussing their current and future needs and being able to visit machine manufacturers running Borealis and Borouge innovative solutions on their equipment, customers will also be invited to an exciting event taking place in Düsseldorf on the 24th of October.
"We consider the tri-annual K trade show in Düsseldorf to be a highlight of the business calendar," comments David Rolph, Borealis Executive Vice President for Polyolefins. "It offers us a forum to engage directly with our customers throughout the value chain to understand their needs and explore new opportunities for our solutions. We are looking forward to the opportunity to strengthen our relationships with our customers."
"With our joint presence at K 2007, Borealis and Borouge will be emphasising our common vision 'shaping the future with plastics' and our common strategy 'value creation through innovation'," says Harald Hammer, Chief Executive Officer of Borouge Marketing Company. "The exhibition offers us the ideal scenario to show our commitment to the plastics industry in Europe, the Middle East and Asia."
K 2007 is worldwide the most important trade fair for the plastics and rubber industry that takes place every 3 years in Düsseldorf, Germany.
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Borealis and Borouge are leading providers of innovative, value creating plastics solutions. With more than 40 years of experience in polyolefins and using our unique Borstar® technology, we focus on the infrastructure, automotive and advanced packaging markets across Europe, the Middle East and Asia. Our production facilities, innovation centres and service centres work with customers in more than 170 countries to provide the materials that make an essential contribution to society and sustainable development. We are committed to the principles of Responsible Care® and to leading the way in 'Shaping the Future with Plastics'™.
For more information on Borealis and Borouge, a joint venture between Borealis and the Abu Dhabi National Oil Company, visit www.borealisgroup.com and www.borouge.com.
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