Borealis to exit rotomoulding business
Borealis, a leading provider of chemical and innovative plastics solutions, has announced its decision to withdraw all activities for the rotomoulding sector by March 31, 2010.
Borealis has been committed to the rotomoulding market for many years, introducing leading rotomoulding products under its Borcene™ and Borplus™ trademarks, providing value for a wide customer base and driving industry standards through its active participation in the Association of Rotational Moulding.
Its decision to withdraw is the result of a serious study of the changing market drivers and careful evaluation of future opportunities for Borealis within the sector. Recent economic developments in Europe have forced the rotomoulding industry to focus on a shrinking end user market and to look for alternative cost efficient solutions.
"Despite Borealis' continued demonstration of outstanding technical performance in this competitive market, limited current production possibilities are preventing us from creating the added value we aim to give all our customers", comments Wim Roels, Vice President Moulding, Borealis. "Our primary goal over the next few months will be to ensure continuity of supply to existing customers while they make alternative future supply arrangements."
Borealis' sales and technical teams will offer support to customers during the transition period.
For further information please contact:
Kerstin Meckler, Borealis Head of Communications,
Tel. +43 1 22 400 389