Borealis and Borouge, leading providers of innovative, value-creating plastics solutions are providing polyolefin-based material solutions to help meet the strategic challenges faced by original equipment manufacturers (OEMs) and Tier One suppliers in the automotive industry. Cooperation with OEMs and Tier One suppliers has both local and global dimensions as they work with industry partners and suppliers on site to develop innovative material plastics solutions while at the same time leveraging the global capabilities made possible by the companies' international reach. Three key polypropylene (PP) solutions – for instrument panel carriers, door claddings and bumpers – will be highlighted at K 2013 as clear examples of how working together helps Borealis, Borouge and their partners in the automotive industry realise their strategic aims.
An excellent example of Borealis and Borouge's integrated approach to working together with both OEMs and Tier One suppliers is the October 2012 launch of the Volkswagen Golf A7. Working closely with VW project teams in Wolfsburg and key Tier One Suppliers, Borealis supplies three dedicated material solutions for interior and exterior components of the new model. Overall, these high-performance materials allow for the construction of parts with reduced wall thicknesses and contribute to weight reduction by lessening the amount of filler required without affecting part quality and performance. The grades also support new process technologies such as foaming technologies for high level mechanical performance at lower weight.
Jost Eric Laumeyer, Borealis Global Marketing Manager Engineering Applications, is pleased with the results of collaboration on the Golf A7. "We are proud to present our material solutions for Volkswagen's best-selling model worldwide, the Golf, at this year's K-Fair. The projects for key applications on the Golf that we have realised thus far reflect the true value of a close, long-term relationship with the OEM as well as the Tiers," he continues. "We look forward to developing further innovative, tailor-made solutions in polypropylene together."
Cooperation with OEMs and Tier One suppliers must have both global and local dimensions to achieve and maintain success for all sides. Leading OEMs require cutting-edge material solutions to fulfil ever more stringent performance and cost efficiency standards in all areas of the world in which they manufacture vehicles, and particularly in the markets of Asia and South America, where demand continues to rise. Consequently, Tier One suppliers must also be able to produce plastics components for assembly lines around the globe. "As global partners to the automotive industry, Borealis and Borouge provide tailor-made material solutions for global markets from Europe to the Middle East and China, as well as both South and North America," states Harald Hammer, Borealis Vice President Engineering Applications. "Borealis has a clear growth strategy for North America and has in fact started to localise grades in the regions in which they are now commercially available."
Borealis and Borouge will highlight their innovative PP materials for the automotive industry at the K 2013 trade fair in Düsseldorf, Germany, Hall 6, Stand A43, from October 16-23, 2013.
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For further information please contact:
Virginia Mesicek, External Communications Manager
Tel. +43 (0)1 22 400 772 (Vienna, Austria)
e-mail: virginia.mesicek@borealisgroup.com
For over 50 years, Borealis has been a leading supplier of advanced polyolefin plastics for engineering applications in the automotive industry and for household appliances. Thanks to its unique and proprietary Borstar® technology, Borealis provides a large portfolio of innovative products and services which create real value for customers and partners around the world. Innovative automotive solutions include materials for exterior, interior and under the bonnet applications, such as bumpers, body panels, trims, dashboard, door cladding, climate control units, air intake manifolds as well as battery cases. The appliance product range includes materials for small appliances and white goods, from coffeemakers to refrigerators and beyond. Borealis offers advanced polypropylene solutions which make engineering applications lighter, more energy efficient, robust and visually appealing.
Borealis is a leading provider of innovative solutions in the fields of polyolefins, base chemicals and fertilizers. With headquarters in Vienna, Austria, Borealis currently employs around 6,200 and operates in over 120 countries. It generated EUR 7.5 billion in sales revenue in 2012. The International Petroleum Investment Company (IPIC) of Abu Dhabi owns 64% of the company, with the remaining 36% owned by OMV, the leading energy group in the European growth belt. Borealis provides services and products to customers around the world in collaboration with Borouge, a joint venture with the Abu Dhabi National Oil Company (ADNOC).
Building on the unique Borstar® and BorlinkTM technologies and 50 years of experience in polyolefins, Borealis and Borouge support key industries including infrastructure, automotive and advanced packaging. The Borouge plant expansion in Abu Dhabi will be fully operational by mid-2014 with a total annual capacity of 4.5 million tonnes. After this Borealis and Borouge will have approximately 8 million tonnes of polyolefin capacity.
Borealis offers a wide range of base chemicals, including melamine, phenol, acetone, ethylene and propylene servicing a wide range of industries. Together with Borouge the two companies will produce approximately 6 million tonnes of Base Chemicals in 2014.
Borealis also creates real value for the agricultural industry with a large portfolio of fertilizers. The company distributes approximately 2.1 million tonnes per year. This volume will increase to around 5 million tonnes by the end of 2014.
Borealis and Borouge aim to proactively benefit society by taking on real societal challenges and offering real solutions. Both companies are committed to the principles of Responsible Care®, an initiative to improve safety performance within the chemical industry, and contribute to solve the world's water and sanitation challenges through product innovation and their Water for the WorldTM programme.
For more information visit:
www.borealisgroup.com
www.borouge.com
www.k2013-openyourmind.com
www.waterfortheworld.net
Borstar is a registered trademark of the Borealis Group.
Fibremod, Daplen, Borlink and Water for the World are trademarks of the Borealis Group.
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