Discover with Philip Knapen revolutionised way packaging is sorted and recycled
HolyGrail 2.0 is truly revolutionary industrial pilot in order to prove the viability of digital watermarks technologies for more accurate sorting of packaging and higher-quality recycling. This could enable better and more accurate sorting streams, leading to higher-quality recyclated material benefiting the complete packaging value chain.
We are a proud member of the HolyGrail 2.0 leadership forum, which further underlines our commitment to EverMinds™. Thinking circular today will provide us, our partners and society with a better tomorrow.
One of the most pressing challenges in achieving a circular economy for packaging is to better sort post-consumer waste by accurately identifying packaging, resulting in more efficient and higher-quality recycling. In a set of 6 videos, you will have an opportunity to join our colleague Philip Knapen, Application Marketing Manager Rigid Packaging, on a journey about the digital watermarks which may have the potential to revolutionise the way packaging is sorted in the waste management system. Digital watermarking opens new possibilities that are currently not feasible with existing technologies.
The discovery was made under the New Plastics Economy programme of the Ellen MacArthur Foundation, which investigated different innovations to improve post-consumer recycling. Digital watermarks were found to be the most promising technology.
Make sure to stay tuned, follow Philip’s videos on social media and that we all together give a hand to this revolutionary initiative.
Do you want to learn more about this topic? Then please reach out to:
Philip Knapen, Application Marketing Manager
Phone:+32 1145 9435