Back to News

Pioneering digital watermarks for smart packaging recycling in the EU – launch of cross-value chain initiative to drive circular economy goals

Image: Holy Grail 2.0 Watermark Reveal Visual

Borealis is one of over 130 organisations representing the packaging value chain who have joined forces to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU.

One of the most pressing challenges in achieving a circular economy for packaging is to better sort post-consumer waste by accurately identifying packaging, resulting in more efficient and higher-quality recycling. Digital watermarks may have the potential to revolutionise the way packaging is sorted in the waste management system, as it opens new possibilities that are currently not feasible with existing technologies. The discovery was made under the New Plastics Economy programme of the Ellen MacArthur Foundation, which investigated different innovations to improve post-consumer recycling. Digital watermarks were found to be the most promising technology, gathering support among the majority of stakeholders and passing a basic proof of concept on a test sorting line. The branded goods industry has now stepped in to facilitate the next phase as cross-value chain initiative under the name “HolyGrail 2.0”, which will take place on a much greater scale and scope. This will include the launch of an industrial pilot in order to prove the viability of digital watermarks technologies for more accurate sorting of packaging and higher-quality recycling, as well as the business case at large scale.


Read the original media release here.


More information:


Contact - Secretariat: digitalwatermarks@aim.be
Website, including Q&A, membership and latest news: www.digitalwatermarks.eu

Image: Holy Grail 2.0 Watermark Reveal Visual

Media Contact
Virginia Wieser
Senior Manager, Corporate Communications, Brand & Reputation

Related News

News – 20/01/2022

New Borealis Head Office Address effective 1 February 2022

Read more

Media Release – 13/01/2022

Borealis and Reclay Group establish a unique strategic partnership to tackle the challenge of plastic packaging waste and its recycling

Read more

Media Release – 21/12/2021

Borealis Social Fund supports non-profit organisations Sheltersuit UK and Caritas Austria to help homeless people during Winter time

Read more

Media Release – 15/12/2021

Borealis acquires minority stake in UK-based sustainable packaging innovator Bockatech

Read more

Media Release – 30/11/2021

Borealis and Hynamics jointly work on project to produce low-carbon ammonia

Read more

News – 19/11/2021

Operations during the COVID-19 pandemic, update 19 November 2021

Read more

Media Release – 15/11/2021

Khaled bin Mohamed bin Zayed witnesses signing of USD 6.2 billion strategic partnership between ADNOC and Borealis to expand Borouge facility

Read more

Media Release – 05/11/2021

On announces CleanCloud™ - turning carbon emissions into running shoes in cooperation with LanzaTech and Borealis

Read more

Media Release – 03/11/2021

Zero pellet loss certification scheme piloted at Borealis production locations

Read more