Borealis extends its partnership with the Vienna ZOOM Children's Museum
Photo: ZOOM Director Elisabeth Menasse-Wiesbauer and Borealis CEO Alfred Stern
Further joint projects are planned to inspire the creative spirit of the young generation
Borealis has been the main sponsor of the ZOOM Children's Museum since 2013. In these six years we have initiated a number of large and important projects together, especially the two thematic exhibitions 'Plastic' and 'Earth & Soil'. Exhibitions at the ZOOM are visited by over 50 000 children every year. They engage with topics from everyday life, science and art, presenting complex contents playfully and using the senses. This successful collaboration, geared to promote the spirit of research in children, is now to be extended for a further three years, until 2022/2023.
"Our programme aims to strengthen children's creative capacity, enabling them to enjoy discursive approaches and nuanced ways of seeing," is how ZOOM Director Elisabeth Menasse-Wiesbauer explains the Museum's approach to content, and is delighted that "an important contribution to the continuation of this work has been made with the extension of the Borealis partnership for the three years to come".
Both partners in this cooperation prioritise encouraging children to take a keen early interest in science and research, and promoting their problem-solving skills. The next joint projects are currently still in the concept phase — however both partners are already looking forward to pursuing inspiring and exciting subjects once again after the previous well-attended exhibitions, in order to playfully introduce young visitors to socially relevant topics, such as the sustainable use of the planet we live on.
"Our cooperation with ZOOM Children's Museum is a clear acknowledgement of our social obligation as a company to invest in education and so promote critical debate in the next generations of young people," emphasizes Borealis CEO Alfred Stern. "Critical minds are essential if we are to continue to find innovative and sustainable solutions to the challenges facing our society. This is why we have made it our mission to inspire children in the fields of science, technology, engineering and mathematics in particular. We are exceptionally well placed to achieve this at the ZOOM Children's Museum."
For further information, please contact:
Virginia Mesicek Senior Manager a.i., External Communications
tel.: +43 1 22 400 772 (Wien, Österreich)
Susanne Czeitschner Presse und Öffentlichkeitsarbeit
tel.: +43-1-522 67 48-1820