Borealis is launching a new business unit dedicated to future development of its automotive business
Borealis, a leading provider of innovative, value creating plastics solutions, is launching a new business unit dedicated to future development of its automotive business. The Business Unit Mobility, which came into being on January 1, will be led by Harald Hammer, previously Chief Executive Officer of Borouge Marketing Company, a Borealis joint venture based in Singapore.
"We intend to explore long-term opportunities in new markets and advance our innovative, value creating solutions for applications in new dynamic and rapidly growing sectors," says Harald Hammer, Borealis Vice President Business Unit Mobility.
"This will allow us to take a broader view of the market beyond our current and future strategic core automotive business, thereby exploring new and innovative opportunities for growth."
The new business unit will also incorporate Borealis's battery application business. "New generations of these applications are increasingly being developed within our existing automotive supply chain", explains Harald Hammer, "so it makes sense for our people working on these important developments to cooperate closely with colleagues working on related automotive applications."
Borealis is already building up its manufacturing capability to serve the automotive industry. Borouge, which serves the Middle East and Asia, is currently building a Compound Manufacturing Unit (CMU) in Shanghai, capable of producing 50,000 tonnes of polyolefin compounds each year for use in automotive as well as domestic appliance, power tool and electrical applications.
The unit will complement existing compounding plants in Brazil and Europe, and reinforces Borealis' capability to serve its customers around the world.
"The automotive industry is one of the key strategic markets for Borealis and we are convinced that we can leverage our know-how to other related business segments", comments Lorenzo Delorenzi, Borealis Executive Vice President Polyolefins.
"We welcome Harald who brings along broad international experience, especially from the growing Asian markets, and look forward to him and his team driving our business forward."
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For further information please contact:
Kerstin Meckler, Head of Communications
Tel. +43 1 22 400 389
kerstin.meckler@borealisgroup.com
Borealis and Borouge are leading providers of innovative, value creating plastics solutions. With more than 40 years of experience in polyolefins and using our unique Borstar® technology, we focus on the infrastructure, automotive and advanced packaging markets. We have production facilities, innovation centres and service centres across Europe, the Middle East and Asia Pacific and work with customers in more than 170 countries around the world to provide plastic materials that make an essential contribution to society and to sustainable development. We are committed to the principles of Responsible Care® and to leading the way in 'Shaping the Future with Plastics™.’
Borstar is a trademark of Borealis A/S.
Shaping the Future with Plastics is a trademark of Borealis A/S.
For more information on Borealis and Borouge, a joint venture between Borealis and the Abu
Dhabi National Oil Company, visit www.borealisgroup.com and www.borouge.com.
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