Collaboration between Borealis, Neste and MAM brings new soother to market made with renewably-sourced feedstock
Photo: The new MAM Original Pure soother is composed of renewably-sourced polypropylene (PP) from the Bornewables™ portfolio of circular polyolefins, manufactured with Neste RE™ produced entirely from renewable raw materials.
© MAM
- MAM is accelerating action on circularity together with Borealis by introducing MAM Original Pure soother and packaging made possible by Borealis Bornewables™ portfolio of circular polyolefins
- Upstream value chain partner Neste is the supplier of renewable feedstock Neste RE™ based on waste and residue streams for the manufacture of Bornewables polypropylene
- Advancing EverMinds™ ambitions through value chain collaboration in the name of plastics circularity
Borealis, Neste and MAM collaboratively announce an exciting product development made possible by value chain collaboration in the spirit of EverMinds™, the platform created to accelerate action on plastics circularity. MAM has been creating innovative and unique baby products such as soothers and baby bottles for more than 45 years, and has recently launched its first climate-neutral soother. The rigid part of the new MAM Original Pure soother is composed of renewably-sourced polypropylene (PP) from the Bornewables™ portfolio of circular polyolefins, manufactured with Neste RE™ produced entirely from renewable raw materials.
Furthermore, the packaging of MAM Original Pure soother, which also functions as a steriliser box, is also made using the Bornewables. This development is an excellent example of how eco-efficient design and the use of circular polyolefins can substantially reduce the carbon footprint of a product while at the same time guaranteeing its safety and superior product quality. Both the MAM Original Pure soother and its protective packaging will be on display at the Borealis K 2022 stand in October.
In their efforts to decarbonise and reach their sustainability targets, many industry sectors are seeking safe and cost-efficient alternatives for plastics made using fossil-based feedstock. Grades in the Bornewables portfolio are often the ideal replacement solution. Using renewable Neste RE™ feedstock derived for this collaboration solely from vegetable oil origin waste and residue streams, the Bornewables are produced according to the mass balance model which enables circular polyolefins to be tracked, traced, and verified throughout the entire value chain. Upstream partner Neste supplies Neste RE™ feedstock consisting of renewable propane to Borealis for dehydrogenation. It is first converted to renewable propylene, then to renewable PP at Borealis’ own ISCC PLUS certified production facilities in Belgium. As a drop-in solution on the production line, the Bornewables are commercially available in Europe and are suitable for use in a wide range of applications, including food packaging.
“In line with our EverMinds™ initiatives to work with partners along the value chain to accelerate action on circularity, we strive to offer innovative and circular material solutions that help our partners and customers attain their own ambitious climate and sustainability targets – with this, we re-invent essentials for sustainable living,” says Peter Voortmans, Borealis Global Commercial Director Consumer Products.“
The collaboration with Neste and MAM is a prime example of how upstream and downstream partners can come together to accelerate plastics circularity.”
“The MAM Original Pure soothers show how renewable feedstock such as Neste RE™ has become a viable alternative to conventional fossil feedstock even in sensitive applications,” says Maria Carcolé, Neste Head of Brand Owner Management from Renewable Polymers & Chemicals business unit. “We are happy to contribute to new products with significantly reduced greenhouse gas emissions while helping maintain product safety and performance at the highest level.”
“After nearly a decade of intensive research and as a next milestone in our sustainability efforts, we are now very proud to launch our MAM Original Pure soother range made of renewably-sourced raw materials. The new product range is made for the healthy growth of babies and contributes to sustainable development that secures the future of our planet,” says Peter Röhrig, CEO and Founder of MAM.
K 2022 will take place from 19 to 26 October 2022 in Düsseldorf, Germany.
We invite you to “Innovate Collaborate Accelerate” together with us by visiting Borealis and Borouge in Hall 6 at Stand A43, where the MAM Original Pure soother and packaging will be on display.
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Media contacts:
| Borealis Virginia Wieser Senior Manager, Corporate Communications, Brand & Reputation |
NESTE Neste Media service (Mon-Fr 8.30h - 16.00h EET) |
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| T +43 1 22 400 772 (Austria) media@borealisgroup.com |
T +358 800 94025 (Finland) media@neste.com |
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| MAM Germany Denise Fritzler Marketing Manager MAM Germany |
Or bauchgefühl GmbH für MAM Tina-Marie Hallier, PR Agency for MAM |
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| T +49 4263 9317 15 (Germany) d.fritzler@mam-babyartikel.de |
T +49 40 413 498 610 (Germany) hallier@bauchgefuehl.com |
